Dancing with Gorillas

CEOs grappling with the challenge of remaining innovative and relevant in the face of rapid technological advancements will find some strategic solutions from CEIBS Associate Professor of International Business & Strategy Shameen Prashantham in his contribution to the book Strategy@Work: From Design to Delivery which has been published by Brightline and Thinkers50.

A collaboration between the Brightline Initiative and Thinkers50, the book showcases some of the world’s best thinkers in the strategy field. The Brightline Initiative is a coalition of leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Thinkers50 scans, ranks, and shares the very best in management ideas. Its definitive global ranking of management thinkers is published every two years.

In his piece, Professor Prashantham offers CEOs a solution to key questions such as how to systematically partner with relevant innovative start-ups, how to synergize the impact of start-up partnering with other existing initiatives such as intrapreneurship and external investment, and how to tap start-up-rich knowledge pools around the world.

His recommendations are based on his extensive research in the area of international entrepreneurship and strategy, in particular new venture internationalization and how start-ups can “dance with gorillas”, i.e. partner with large multinationals as a means to improve their prospects of innovation and international expansion. Here, he looks at these partnerships from the point-of-view of the gorillas and advises how large corporations can make the most of these partnerships.  Those interested in learning more about his research in this area can read his book Born Globals, Networks and the Large Multinational Enterprise: Insights from Bangalore and Beyond.

Download Strategy@Work: From Design to Delivery here.

Associate Professor of International Business & Strategy