• 教授/研究

    国内资深教授 - 中国知识创新

    944
  • 教授/研究

    国内资深教授 - 中国知识创新

    944
  • 教授/研究

    国内资深教授 - 中国知识创新

    944

Ephemeral retailing:

发布日期: 
八月, 2019
类别: 
Commerce
图书封面: 
描述: 

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics.

This concise text introduces various aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers.

Cited from the book's introduction page

年份: 
2020CE
月份: 
Jan
Publisher: 
Routledge
Call Number: 
658.87/B777/2020
Author: 
Ghalia Boustani