Jesse Miller

Founder / Sustain Enterprise

MBA 2017

Industry: Consumer Goods

* 2017 expected, MBA, China Europe International Business School
* 2011, BA in Political Science, Brown University



Environmental degradation is affecting consumer decisions. The modern consumer wants: 1) Products that are healthy and do not contain chemicals/environmental pollutants 2) “Green” products and services with minimal carbon emission and environment impact. Today’s products and services, however, have barely begun to deliver on these two key pillars. Enter Sustain Enterprises.

There are very few brands that are truly founded on the two key pillars of health and environment. In China such brands are almost non-existent. We will build a Chinese brand with a 100% emphasis on the key pillars of health and environment. We aim to gain 100% consumer trust. We believe consumer trust is one of the most difficult competitive advantages for competitors to copy.

Jesse Miller graduated university in 2011 and began work at Lankler, Siffert & Wohl LLP, a specialty law firm based in New York, NY. In 2012 Jesse moved to Qingdao, China, where he worked until 2015 as the supply chain manager for Berry Jewelry Co. Currently Jesse is pursuing his MBA at China Europe International Business School, and is President of the CEIBS Energy and Environment Club. Jesse Miller speaks fluent Mandarin Chinese and has a long standing interest in Environment issues in China.