Over the past 8 years, Richard has played a critical role in the KO system, ranging from bottler management, franchise management, M&A and Innovation.

In Bottler management role, Richard led the 2 OUs & LNC units, keeping double digital growth in 3 years, and getting the highest NARTD share in the China major market. He also led a new team in the complex environment with VAM of the first M&A company.

Richard joined The Coca-Cola Family as the GM of BIG bottler OU in 2010. Prior to KO, Richard served as SVP for Home Credit Asia Pacific, Regional GM for BAT, National Sales Director for DHL, etc. Richard started his career as a management trainee for P&G. He holds a Bachelor’s degree in physics from Fudan University and an MBA from CEIBS.