Jeff Lu is the President of Yoozoo Holding Group. Yoozoo Holding Group is the parent company of a group of businesses including Yoozoo Games, Yoozoo Films, Yoozoo Sports, Yoozoo Property and Yoozoo Investment. Jeff is now in charge of the overall group businesses and management. Since June 2019, Jeff has taked up the Managing Director role of Bigpoint GmbH, a 100% subsidiary of Yoozoo Games in Germany.

Yoozoo Games (SZ002174) was founded in 2009 and listed in China A-Share Stock Exchange Market in 2014. Yoozoo Games is a leading online game company and also an interactive entertainment technology company. Headquartered in Shanghai, it also has subsidiaries and offices in Germany, India, Japan, South Korea, USA and Taiwan. With the mission of "Inspire Your Dreams", Yoozoo is to become the world’s leading provider of interactive entertainment.

Before joining Yoozoo, Jeff was an experienced Partner in PwC. He has served a long period of 22-years in both PwC China and PwC UK. He was the core-founding member of PwC China Corporate Finance practice. He has rich experiences in private placement, restructuring and merger acquisition, particularly in assisting Chinese companies in their overseas investment and acquisition. He also has broader views in various industries such as TMT, advanced industrial products, financial services, real estate and property, consumer goods, etc.

Jeff received his Electronic Engineering BS from Shanghai Fudan University in 1995. He is also an EMBA graduated from China Europe International Business School ("CEIBS") in 2005. He is a Chinese Public Certified Valuers (CPV).