How are digital technologies impacting the way brands interact with their customers? In this recently-recorded Exclusive MBA lecture, CEIBS Assistant Professor of Marketing Zhang Lingling demonstrates how classic marketing concepts and models can be adapted to understand consumer journeys in the digital age.

As a bonus, a panel of MBA alumni also share their experiences on the MBA programme and what life (and learning) is like at CEIBS and in Shanghai. Learn more about the CEIBS MBA programme here.