This exclusive demo lecture for MBA prospects, by Associate Professor of International Business and Strategy at CEIBS, looks at the opportunities and challenges that new ventures face when operating on the international stage. Given their resource constraints, international new ventures face distinct challenges. Using inspiring case studies from small ventures such as Testin, Professor Prashantham looks at how new ventures can succeed at internationalising with a limited resource base. He examines how smaller companies can establish and exploit competitive advantage through network-based strategies that leverage opportunities created by the international dimension of their business.

More about CEIBS MBA http://www.ceibs.edu/mba