Gracias, China: The Myths & Realities of Doing Business in China (Spanish Edition)

The many ways in which the global economy and business environment have benefited from the incredible growth and development of China’s economy are a focus of a new book by CEIBS President and Chengwei Ventures Chair Professor of Entrepreneurship Pedro Nueno, Gracias China: The Myths and Realities of Doing Business in China.

In the book, Professor Nueno reflects on China’s extraordinary capacity to generate economic growth, its contribution to technological development, and service industries such as health, tourism, banking and finance, as well as international trade. He also shares his insights on investing and doing business in China.

As China moves closer to becoming the world’s largest economy, and an increasing number of Chinese companies move up the value chain and go global, Professor Nueno’s book is an invaluable resource for executives around the world.

Professor Nueno has been a member of the Board of Directors and Chairman of the Academic Council of CEIBS since 1994. To recognise his outstanding contributions to business education in China, the Shanghai Municipal Government awarded him “The Golden Magnolia Award” in 2007. He also received the “China Friendship Award” from the People’s Republic of China in 2009. His dedication to business was also recognised by the Government of Spain with the Order of Civil Excellence, and the Government of Catalonia with the Saint Jordi Cross.

His research interests are entrepreneurship, management of privatisation and turnaround processes, industrial alliances, joint ventures and acquisitions, management of technology and innovation, and internationalisation processes. In addition to his work at CEIBS he is Bertran Foundation Chair for Entrepreneurial Management at IESE, Spain. He is the current Vice-Chancellor (2000-present) and past Chancellor (1993-2000) of the International Academy of Management.  

The book is written in Spanish and has been published by Plataforma Editorial.

CEIBS President & Chengwei Ventures Chair Professor of Entrepreneurship