China Consumer Trends in a Post-COVID-19 World

As globalisation is called into question, once abundant labour becomes increasingly scarce, home becomes the ‘new centre of life’ and digitalisation becomes even more ubiquitous, what does the post-COVID-19 future hold for brands?

In this recently recorded CEIBS Executive Forum, CEIBS Vice President and Dean Ding Yuan and Bain & Company Senior Partner Bruno Lannes explore these trends and their implications on global business.