中欧国际工商学院市场营销领域学术研讨会系列

市场营销是商业领域必不可少的部分之一。信息技术和移动应用的发展极大地改变了市场营销的布局。企业资源计划系统的精细化及密切连接改变了企业对企业的营销解决方案;新媒体的出现向我们展示了全新的网络广告形式;智能手机设备的广泛使用从根本上改变了消费者信息获取和处理的习惯。尽管传统营销理论继续应用于教学实践,然而营销领域的最新研究成果则更好的诠释了目前所面临的新挑战。 

为了满足这一需求,市场营销部组织了一系列的市场营销学术研讨会,并邀请全球知名学者到中欧国际工商学院向我们的教授、学生及校友展示他们的研究成果。这一系列的研讨会将分享营销学领域最新的研究成果,并且促生更多的原创性知识。 

欢迎大家积极参与。

No upcoming seminars

往期活动

日期 主题 时间 地点 演讲人
2020.07.08 Materialism and Cognitive Security in Advertisement 13:00-14:30 Webinar Jung Kyun Kim, SMU
2020.06.09 Happiness from Ordinary or Extraordinary Experiences: An Antidote to Loneliness 14:00-15:30 Webinar Jenny Jiao, SUNY Binghamton
2019.05.09 Understanding the Influence of Content Monetization on Contributor Topic Choice Decision on Social Media 10:30-12:00 Sha Yang, University of Southern California
2019.05.05 Can Buyer Protection Mechanisms Help Buyers? --- The Impact on Seller Competition in the Presence of a Reputation System 14:00-15:30 Feng Juan, City University of Hong Kong
2019.04.26 The 3rd CEIBS Marketing Symposium 08:30-17:00 4 speakers worldwide
2019.03.15 Small Actions, Big Difference: Igniting Stakeholders through the Sustainability Ownership Experience 15:30-17:00 CB Bhattacharya
2018.11.14 When Discounting Backfires: Promotional Favors and Consumer Spending 10:00-11:30 Marco Bertini, ESADE
2018.05.11 Time to Upgrade under Successive Product Generations: A Survival Model with Exponential-Decay Baseline Function 13:30-15:00 Zhengrui Jiang, Iowa State University
2018.01.24 The Vicarious Construal Effect: Seeing and Experiencing the World Through Different Eyes 10:00-11:30 Minah Jung, NYU
2017.11.20 Marketing Strategy in Digital and Data-Rich Environment 13:30-15:00 Eric Fang, CEIBS
2017.09.21 Spillover of the competitive spirit 14:00-15:30 Wah Sung Vincent Mak, Cambridge Judge Business School
2017.06.16 2nd CEIBS Marketing Symposium Brave New World of Marketing: New Strategies, Methods and Decision Processes 09:00-17:30 5 speakers worldwide and one keynote speaker
2017.06.12 Forgetting to Remember Our Experiences:People Overestimate How Much They Will Retrospect About Personal Events 13:30-15:00 Tom Meyvis, New York University
2017.05.13 The Dark Side of User-Generated Information 11:30-13:00 Jinhong Xie, University of Florida
2017.05.10 “Our” Brand’s Failure leads to “Their” Product Derogation 13:30-15:00 Juliet (Rui) Zhu, CKGSB
2017.04.13 The Impact of Mobile Branded App Adoption and Mobile In-App Marketing on Offline Shopping Behavior 13:30-15:00 Qi Wang, State University of New York at Binghamton
2017.04.12 Branding Strategies 09:30-12:00 Jane Wang, CEIBS
2017.03.13 Artificial Empathy and Some Applications in Marketing 16:00-17:30 Min Ding, Pennsylvania State University, Smeal College of Business
2017.02.06 Subjective Experiences and Consumer Preference for Strong (vs. weak) Sensory Stimuli 14:00-15:30 Zhang Meng, Chinese University of Hong Kong