教授/研究
国内资深教授 - 中国知识创新
教授/研究
国内资深教授 - 中国知识创新
中欧国际工商学院市场营销领域学术研讨会系列
市场营销是商业领域必不可少的部分之一。信息技术和移动应用的发展极大地改变了市场营销的布局。企业资源计划系统的精细化及密切连接改变了企业对企业的营销解决方案；新媒体的出现向我们展示了全新的网络广告形式；智能手机设备的广泛使用从根本上改变了消费者信息获取和处理的习惯。尽管传统营销理论继续应用于教学实践，然而营销领域的最新研究成果则更好的诠释了目前所面临的新挑战。
为了满足这一需求，市场营销部组织了一系列的市场营销学术研讨会，并邀请全球知名学者到中欧国际工商学院向我们的教授、学生及校友展示他们的研究成果。这一系列的研讨会将分享营销学领域最新的研究成果，并且促生更多的原创性知识。
欢迎大家积极参与。
No upcoming seminars
往期活动
| 日期 | 主题 | 时间 | 地点 | 演讲人 |
|---|---|---|---|---|
| 2020.07.08 | Materialism and Cognitive Security in Advertisement | 13:00-14:30 | Webinar | Jung Kyun Kim, SMU |
| 2020.06.09 | Happiness from Ordinary or Extraordinary Experiences: An Antidote to Loneliness | 14:00-15:30 | Webinar | Jenny Jiao, SUNY Binghamton |
| 2019.05.09 | Understanding the Influence of Content Monetization on Contributor Topic Choice Decision on Social Media | 10:30-12:00 | Sha Yang, University of Southern California | |
| 2019.05.05 | Can Buyer Protection Mechanisms Help Buyers? --- The Impact on Seller Competition in the Presence of a Reputation System | 14:00-15:30 | Feng Juan, City University of Hong Kong | |
| 2019.04.26 | The 3rd CEIBS Marketing Symposium | 08:30-17:00 | 4 speakers worldwide | |
| 2019.03.15 | Small Actions, Big Difference: Igniting Stakeholders through the Sustainability Ownership Experience | 15:30-17:00 | CB Bhattacharya | |
| 2018.11.14 | When Discounting Backfires: Promotional Favors and Consumer Spending | 10:00-11:30 | Marco Bertini, ESADE | |
| 2018.05.11 | Time to Upgrade under Successive Product Generations: A Survival Model with Exponential-Decay Baseline Function | 13:30-15:00 | Zhengrui Jiang, Iowa State University | |
| 2018.01.24 | The Vicarious Construal Effect: Seeing and Experiencing the World Through Different Eyes | 10:00-11:30 | Minah Jung, NYU | |
| 2017.11.20 | Marketing Strategy in Digital and Data-Rich Environment | 13:30-15:00 | Eric Fang, CEIBS | |
| 2017.09.21 | Spillover of the competitive spirit | 14:00-15:30 | Wah Sung Vincent Mak, Cambridge Judge Business School | |
| 2017.06.16 | 2nd CEIBS Marketing Symposium Brave New World of Marketing: New Strategies, Methods and Decision Processes | 09:00-17:30 | 5 speakers worldwide and one keynote speaker | |
| 2017.06.12 | Forgetting to Remember Our Experiences:People Overestimate How Much They Will Retrospect About Personal Events | 13:30-15:00 | Tom Meyvis, New York University | |
| 2017.05.13 | The Dark Side of User-Generated Information | 11:30-13:00 | Jinhong Xie, University of Florida | |
| 2017.05.10 | “Our” Brand’s Failure leads to “Their” Product Derogation | 13:30-15:00 | Juliet (Rui) Zhu, CKGSB | |
| 2017.04.13 | The Impact of Mobile Branded App Adoption and Mobile In-App Marketing on Offline Shopping Behavior | 13:30-15:00 | Qi Wang, State University of New York at Binghamton | |
| 2017.04.12 | Branding Strategies | 09:30-12:00 | Jane Wang, CEIBS | |
| 2017.03.13 | Artificial Empathy and Some Applications in Marketing | 16:00-17:30 | Min Ding, Pennsylvania State University, Smeal College of Business | |
| 2017.02.06 | Subjective Experiences and Consumer Preference for Strong (vs. weak) Sensory Stimuli | 14:00-15:30 | Zhang Meng, Chinese University of Hong Kong |
