百威英博公司的中欧校园活动在校园里早有口碑，活动开始前几天校园中已经可以感受到期待的气氛。今年的活动安排在10月26日，教三的一楼大厅早早搭建好了活动场地，活力四射的红色冲击力十足，舞台区域不大，百威携手张靓颖打造的最新广告视频-触电派对-循环播放，Change Your World 的节奏让整个现场都动感起来；细节通常是衡量活动质量的关键之处，站台上有鲜花装饰，百威英博旗下的啤酒饮品有到处可见随手可及并按几何形状陈列，品牌的专业度就透过这些细节扑面而来了。

公司宣讲

宣讲的场地115教室在注册时间已经爆满，演讲嘉宾从学校的张院长到百威英博中国区主席、市场部亚太区副总再到供职于百威的MBA校友，果然都没让大家失望，除了传达出清晰有效的信息，更是传递了百威人的热情，嘉宾与听众互喊good afternoon/night的小小互动瞬间强化大家的能量场。切实感受到百威英博的激情与梦想-做最好的啤酒，让人们聚在一起。

Happy Hour

其实这才是这场活动的重中之重吧，happy hour时间大家可以围着从中国区主席到MBA校友畅聊（好吧，也许不是畅聊，当然是聊公司与职业），增加欢乐指数的激光刻字小活动-定制属于你的百威啤酒，当然，Happy Hour的关键所在是——啤酒畅饮！

这次活动可以用体验式宣讲来形容，区别于ppt与演讲的宣讲会，活动后留下来的不仅仅是理性的信息，难得的是建立情感上的连接，给人留下的记忆立体而丰满，让人对这家公司从不甚了解到心生向往，正是百威英博的魅力让人期望：Make It Yours!

“They’re not just selling beer,” said Professor Zhang Weijiong, Vice President and Co-Dean of CEIBS, “they’re producing culture. They’re promoting spirit.”

The Dean’s comments, directed toward the culture of AB InBev during their info session at CEIBS on Monday, met with applause from MBA candidates—2016, 2017 and exchange—eager at the prospect of securing one of AB InBev’s many summer internships and international positions.As the leading beer distributor in China, AB InBev actively recruits talentfrom the top schools in the region. Their recruiting efforts at CEIBS pulledout all the stops: AB InBev receptionists scantily clad in red dresses lined the halls as students filed into the info session; in the lobby, glowing Budweiser red, students could opt to get their names engraved on special edition beer bottles; even in the small venue itself, the walls were plastered with ads and quotes from internal company leaders touting the virtues of ABInBev.

“The Future of Our Company Will be Defined By You.”

“The Opportunity is Here. Make it Yours.”

The message to students differed from more exclusive companies that sometimes visit. A slew of testimonials from MBA students now at AB InBev mentioned the lack of hierarchy, value on employees, and positive company culture. AB InBev’s message is clear: here we are, we want you, and we’ll treat you well.

With AB InBev’s China market share already reaching 52 breweries and 4.9 billion USD in revenue, one might imagine strong Chinese leadership. However, the president of AB InBev China, Jean “JJ”Jereissati, is in fact from Brazil. He opened the event on a casual note, joking about the nice ties of the ex-pat lifestyle. “I have a good life here in China: two boys, and one wife… one wife officially.” He chuckled, and continued to revealhow AB InBev allows employees to advance quickly in the company. “I was a very normal guy [when I started at AB InBev] without an MBA, and now I’m here, responsible for the most important beer market. This is China.”

The high turnout and student responseattest to AB InBev’s popularity—indeed ranked #2 World’s Most Admired Company by Forbes in 2014, just behind Coca-Cola— and a whole list of available summer internships adds a level of feasibility to a company already making itself accessible to MBA grads. Rishi Melwani, MBA2017, remarked, “[AB InBev] emphasized over and over again that they really look for cultural fit and the fact that they recruit so much from CEIBS goes to show that we produce people of substance.” Many students reflected this sentiment. Cards were exchanged, hands were shaken, and no doubt many CEIBS students will now have the opportunity to work for a company that produces the world’s favorite beers.